Previous work

For FossilFree.org my art director buddy Jarr Geerligs (Jarr.nl) and me developed the European campaign against American LNG gas, dubbed TrumpGas. We looked for a weapon worthy of the fight, bringing humour back into the realm of activism (on a small budget). See more at: https://www.instagram.com/fossielvrijnl/

Over 1.4 million Dutch citizens suffer from Schiphol's noise pollution and its detrimental health effects. I am chairman of an NGO filing a class action law suit on behalf of them, and made the brand & site with developers.

Updating brand strategy & copywriting for a design company turning buildings into powerhouses

Giving a voice to the Silent Earth during the Dutch National elections

Branding a therapy startup that helps you reconnect with your truest intentions.

1 million trees planted in Kenya. Thousands of participants. One great mission.

Hundreds of millions AUM and one big heart: updating brand strategy and introducing emotional storytelling to a challenger brand

A magical TVC. Establishing a category disruptor

Spy work. Countering terrorism using creativity

1.2 million euros of media, 400K participants. May 4th: disconnect to reconnect

74 art pieces, 27 artists, one exhibition indefinitely postponed: A post-pandemic expo for freelancers.

51 international mediatitles, 1.4m euros of media value created – on a shoe string budget. All by taking a stand against distractions.

Consolidating Ikea's global prosocial efforts across all channels & markets

Designing an ethical tech brand from scratch

Product development: helping people become less distracted by their phones by reintroducing the Faraday's cage.

3 Awards and more downloads than Angry birds (for a week): developing a bookapp alongside my debut novel to stand out in the literary crowd.