Previous work

For Fossil Free.org my art director buddy Jarr Geerligs (Jarr.nl) and me developed the European campaign against American LNG gas, dubbed TrumpGas.

Over 1.4 million Dutch citizens suffer from Schiphol's noise pollution and its detrimental health effects. I am chairman of an NGO filing a class action law suit on behalf of them, and made the brand & site with developers.

Updating brand strategy & copywriting for a design company turning buildings into powerhouses

Giving a voice to the Silent Earth during the Dutch National elections

Branding a therapy startup that helps you reconnect with your truest intentions.

1 million trees planted in Kenya. Thousands of participants. One great mission.

Hundreds of millions AUM and one big heart: updating brand strategy and introducing emotional storytelling to a challenger brand

A magical TVC. Establishing a category disruptor

Spy work. Countering terrorism using creativity

1.2 million euros of media, 400K participants. May 4th: disconnect to reconnect

74 art pieces, 27 artists, one exhibition indefinitely postponed: A post-pandemic expo for freelancers.

51 international mediatitles, 1.4m euros of media value created – on a shoe string budget. All by taking a stand against distractions.

Consolidating Ikea's global prosocial efforts across all channels & markets

Designing an ethical tech brand from scratch

Product development: helping people become less distracted by their phones by reintroducing the Faraday's cage.

3 Awards and more downloads than Angry birds (for a week): developing a bookapp alongside my debut novel to stand out in the literary crowd.